Storage Sheds Page Refresh
OVERVIEW
As part of the dotcom creative team at Home Depot, I worked on creating content for a variety of products. Along with a talented team of illustrators, we refreshed almost 200 storage shed pages to help customers make better purchase decisions.
ROLE
UX & Web Designer
PERIOD
2017
Challenges & Opportunities
1
provide educational content
2
connect online and in-store experience
3
promote THD installation services
4
meet online business needs
We focused on answering the following questions"
"How do I install this?" "How involved is this install?" "Do I need any special tools to build this?" "Can I hire someone to build this for me?"
Two Main Goals Acheived
EDUCATION
Creating space for educational content helps customers understand The Home Depot's assortment of storage sheds and what would work best for their needs.
22% of customer questions on the product pages are related to installation. Being upfront about the difficulty and details of the installation helps alleviate customer questions and pain points.
CROSS-MERCHANDISING
provide links and opportunities for customers to rent tools or schedule installation services
Designed for All Screens
By breaking content and information into smaller sections, makes it easier to adapt and respond to changing screen sizes
Designing to Scale
by utilizing vector illustrations over photographs or branded content, we were able to scale a single wireframe to multiple product pages, and in turn, make a larger impact on homedepot.com.
Vector illustrations give users product information in an easy to understand, and visually compelling format. We are able to sort and apply certain attributes illustrations to each individual product page using a data merge process. The effect is customized, accurate content on a wider variety of pages.
Proposed Creative Executions
